Sensory Marketing

A Guide to Designing Healthcare Spaces in the Age of Experience.

Have you ever stopped to think about the feelings or sensations that the design of your pharmacy evokes in your customers? Exactly! In an era where the search for new ways to engage and socialize has become a constant, Sensory Marketing is an essential tool for healthcare spaces seeking to evoke positive emotions in their customers. From triggering desire to post-purchase evaluation, the mechanisms of this discipline are set in motion to convince the consumer of the quality of the brand, product, or service provided by appealing to their senses. Thus, to guide someone’s understanding through the senses, it is necessary to recognize the different moods associated with each phase, sparking their interest and curiosity.

Discover everything in this e-book!

What you’ll find in this e-book:

- The principles of the discipline;

- What is Sensory Marketing?;

- The Power of the Five Senses;

- The Architecture of the Senses;

- Strategies for Healthcare Spaces;

- Iconic Examples of Sensory Design;

- The Role of the Sensory Space in the Age of Experience!

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